The 7 Best Google Optimize Alternatives in 2026
Google Optimize is gone. Here are the best replacements for every budget — including a $20/month option that covers everything you actually need.
Google Optimize shut down in September 2023. If you’re still searching for a replacement, you’re not alone — millions of teams are in the same position.
The problem? Most “affordable” alternatives cost $200–$1,000/month. That’s not affordable. That’s just cheaper than Optimizely.
This guide covers the real options — including one that costs $20/month and does everything most teams actually need.
Why Google Optimize Users Are Still Searching
Google Optimize was free, visual, and good enough for 90% of A/B testing use cases. Nothing has fully replaced that combination.
The tools that dominate the “Google Optimize alternative” roundups are:
- VWO — starts at $199/month (now merged with AB Tasty into a $400M enterprise entity)
- Optimizely — $50,000+/year
- AB Tasty — ~$1,000/month (no longer independent post-merger)
None of these are replacements for a team that just wants to test a headline change without paying enterprise prices.
The 7 Best Alternatives
1. ClickVariant — Best for SMBs and Startups ($20/month)
ClickVariant is the closest thing to a true Google Optimize replacement. Visual editor, no-code element picker, conversion tracking, and audience targeting — all for $20/month.
What you get:
- Visual A/B testing with no developer required
- Custom conversion goals (click, view, hover)
- Geo and audience targeting
- Lightweight JS snippet (no performance hit)
- Heatmaps
Best for: Startups, SaaS teams, marketing agencies, anyone who left Google Optimize and doesn’t want to pay enterprise prices.
2. VWO — Best for Mid-Market Teams ($199+/month)
VWO is the most established mid-market option. It’s feature-rich but complex, and pricing has been trending upward since the AB Tasty merger.
Best for: Teams with a dedicated CRO specialist and $200+/month budget.
3. Convert.com — Best for Privacy-Conscious Teams ($299+/month)
Convert is privacy-first with native GA4 integration. More expensive than ClickVariant but with deeper analytics integrations.
Best for: Teams with strict data compliance requirements.
4. Optimizely — Best for Enterprise ($50,000+/year)
Optimizely is the market leader for enterprise experimentation. Not relevant for most teams reading this.
Best for: Large enterprises with dedicated experimentation programs.
5. GrowthBook — Best Open-Source Option (Free / $200+/month)
GrowthBook is open-source and free to self-host. Powerful but requires technical setup.
Best for: Developer-led teams comfortable with self-hosting.
6. Mida.so — Best Lightweight Option (Free tier available)
Mida is simple, fast, and has a free tier. Limited compared to ClickVariant but good for basic tests.
Best for: Very small sites with simple testing needs.
7. Crazy Egg — Best for Heatmaps + Basic Tests ($49+/month)
Crazy Egg is primarily a heatmap tool that also does basic A/B testing. Not a full replacement but useful if heatmaps are your priority.
Best for: Teams who prioritise heatmaps over experimentation depth.
The Honest Comparison
| Tool | Starting Price | Visual Editor | No-Code | Heatmaps |
|---|---|---|---|---|
| ClickVariant | $20/month | ✓ | ✓ | ✓ |
| Mida.so | Free | ✓ | ✓ | ✗ |
| Crazy Egg | $49/month | Basic | ✓ | ✓ |
| Convert.com | $299/month | ✓ | ✓ | ✗ |
| VWO | $199/month | ✓ | ✓ | ✓ |
| GrowthBook | Free (self-host) | ✗ | ✗ | ✗ |
| Optimizely | $50,000+/year | ✓ | Partial | ✗ |
What to Actually Look For
When evaluating any Google Optimize replacement, check:
- Does it have a visual editor? You shouldn’t need to write code to test a button colour.
- How does it affect page speed? Some tools add 200-400ms to load time. ClickVariant’s snippet is under 15kb.
- What counts as a conversion? You need to track clicks, form submissions, and page views — not just purchases.
- Is the pricing transparent? Many tools hide pricing behind “contact sales.”
The Bottom Line
If you want the closest thing to Google Optimize at a price that makes sense for a growing team, ClickVariant at $20/month is the answer.
Start your free trial at clickvariant.com — no credit card required.
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