Built because A/B testing
shouldn't be this hard
Most A/B testing tools are built for enterprise teams with dedicated CRO specialists and months of onboarding. We built ClickVariant for everyone else — teams who need results without the complexity.
Democratizing experimentation
Conversion rate optimization used to be gated behind expensive tools, complex setups, and dedicated engineers. A small marketing team at a growing startup had no practical way to run real A/B tests on their site.
We changed that. ClickVariant puts the power of experimentation in the hands of marketers, designers, and product teams — no code, no DevOps, no bottlenecks.
Install one snippet. Build your first variant in 5 minutes. Let data tell you what works. That's our promise.
Our journey
From idea to a platform used by thousands of teams.
ClickVariant founded. Identified that most A/B testing tools were too complex or too expensive for small and mid-sized teams.
Launched the visual editor and anti-flicker snippet. First 200 teams run their first experiments.
Added heatmaps, click maps, popup templates, and redirect tests. Crossed 10,000 experiments run on the platform.
Launched workspace team management, Pro Plus plan, and AI-powered experiment suggestions.
What we believe in
Data over opinions
We built ClickVariant because we believe every design decision should be backed by evidence, not assumptions.
Speed matters
Fast feedback loops beat perfect plans. We build for teams who want to test quickly and learn continuously.
Simplicity wins
A/B testing shouldn't require a data science team. We obsess over making the complex feel effortless.
Customer first
Our roadmap is driven by the teams using ClickVariant every day. Your feedback shapes what we build next.
Privacy by design
We don't sell your data. We don't track your visitors beyond what's needed to run your experiments.
Growth mindset
We practice what we preach — we A/B test our own product, our docs, and our marketing constantly.
Join the team
We're a small team with a big mission. If you believe in data-driven decisions and making powerful tools accessible, we'd love to talk.
See Open Roles
Stop guessing.
Start testing.
Your first A/B test can be live in under 2 minutes. No developers, no contracts, no risk.