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No-code A/B testing — live in minutes

Test. Learn.
Grow faster.

Run A/B tests on any website without touching your code. Change text, colors, layouts, and more — then let data decide what works.

Install in 2 minutes
No coding needed
Real-time results
Free to start

No credit card required · Free plan available

yoursite.com/pricing
Experiment: Hero CTA Button
Running
Control
50% traffic
Get Started
3.2%
Conv. rate
Variant A 🏆 Winner
50% traffic
Start Free Trial
5.8%
Conv. rate
Conversion lift +81.2% 🚀
Works with
WordPressShopifyWebflowNext.jsReactAny HTML site
Features

Everything you need to optimize your site

From your first A/B test to advanced multivariate experiments — ClickVariant gives you the tools to grow conversion rates systematically.

✏️ Visual Editor

Change anything on your page.
No code needed.

Click on any element — headline, button, image, color — and edit it directly in your browser. See exactly how your variant looks before a single visitor sees it.

  • Point-and-click text & image editing
  • Live CSS & style controls
  • HTML source editor for advanced edits
  • Instant preview before going live
Try the editor free
yoursite.com/landing
● Editing
Start your free trial today
Get Started
Edit: Headline text
Current
Start your free trial today
Variant A ✦
Get started — it's free!
Cancel
Apply Change
app.clickvariant.com/experiments/42
Pricing CTA Test
Started 6 days ago · 3,847 visitors
Running
Traffic split
Control 50% Variant A 50%
Control
1,923 visitors
3.2%
conv. rate
Variant A 🏆 Winning
1,924 visitors
5.8%
conv. rate
Statistical confidence
+81.2% lift 96% confidence
🔀 A/B Testing

Split traffic. Measure impact.
Find what wins.

Run classic A/B tests or full redirect tests across unlimited page variants. Our statistical engine tells you when you have a real winner — not just noise.

  • Multiple variants in a single experiment
  • Custom traffic allocation per variant
  • Full redirect URL tests
  • Statistical significance scoring
  • Auto-stop winner detection (Pro Plus)
Run your first test
🚪 Exit-Intent Popup

Catch visitors before they leave.
Free on every plan.

Show a targeted popup the moment a visitor moves to leave your page — no code, no plugins. Pick a template, customise your message and CTA, set frequency, and go live in minutes.

  • Mouse-leave exit-intent detection
  • Visual template editor — no code needed
  • Custom CTAs with navigate or dismiss actions
  • Frequency controls: once per session, once ever, or always
  • Per-popup analytics: impressions, CTR, dismissals
  • Free on all plans — including Free tier
yoursite.com/blog/article
👋

Wait — before you go!

Get 20% off your first month. No code needed.

WELCOME20
No thanks, I'll pay full price
Trigger settings
Exit intent ✓
≥ 30s on page
Scroll 50%
app.clickvariant.com/analytics
12,481
Total visitors
+12% ↑
724
Conversions
+34% ↑
5.8%
Conv. rate
+81% ↑
Conversion rate over time
Control
Variant A
🔥
Heatmap active
847 click events recorded on this page
View →
📊 Analytics

Know what wins
and exactly why.

Real-time dashboards track clicks, conversions, and engagement per variant. Heatmaps and click maps show exactly where your users look, click, and leave.

  • Real-time conversion dashboards
  • Per-variant breakdown & comparison
  • Statistical confidence scores
  • Click maps & scroll heatmaps (Pro)
  • Export & share reports (Pro)
  • Goal & event tracking
See all analytics features
How it works

From install to first insight in minutes

Three steps. No engineers. No waiting.

1

Install one snippet

Paste one line of JS into your site's <head> — or use our Google Tag Manager integration. Works on any site.

<!-- Add to <head> -->
<script
src="https://cdn.clickvariant.com/cv.js"
data-id="cv-a1b2c3d4"
></script>
Connected · Tracking active
2

Build your variant visually

Click on any element. Change text, colors, or layout. Add a popup or banner. No code required — everything updates live.

yoursite.com ● Editing
Get started — it's free!
Start Free Trial
See Demo
3

Watch results in real time

As visitors arrive, your dashboard fills with conversion data. ClickVariant shows you which variant wins — and when to stop.

Live experiment ● 2,847 visitors
Control
3.2%
Variant A 🏆
5.8%
+81.2% conversion lift · 96% confidence
Start your first test free

No credit card · Free plan available · Live in 2 minutes

2 min
Average install time
🔬
10K+
Experiments run
🟢
99.9%
Uptime SLA
0 code
Required to start
🔀
Variants per test
How it works

Live on your site in under 2 minutes

One snippet. Any framework. ClickVariant works on any website — WordPress, Shopify, custom-built React apps — whatever you're running.

1
📋 Copy the snippet
Get your unique one-line JavaScript snippet from your container dashboard.
2
📌 Paste into your site
Add the snippet to your site's <head> tag — or drop it into Google Tag Manager.
3
🎨 Build your variant
Use the visual editor to create your test variant — no code required.
4
🚀 Launch & watch
Go live instantly. Real-time analytics show results as visitors arrive.
<!-- Paste into <head> -->
<script> (function(w,d,b,s,i){w[b]=w[b]||function(){...}})(window,document,'YOUR_ID'); </script>
W
WordPress
S
Shopify
W
Webflow
W
Wix
S
Squarespace
N
Next.js
N
Nuxt.js
R
React
A
Angular
V
Vue
C
Custom HTML
G
Google Tag Manager
Experiment Types

Every kind of test, one platform

Pick the experiment type that fits your goal — no switching tools.

🔀

A/B Test

Split traffic between two or more variants of the same page and measure which converts better.

↗️

Redirect URL Test

Test entirely different page designs by redirecting traffic to separate URLs transparently.

🎯

Banner Template

Display announcement banners to a subset of visitors and track engagement.

🚪

Exit-Intent Popup

Trigger targeted messages the moment a visitor is about to leave your page.

💬

Popup Template

Test different popup designs, timing, and copy for lead capture and promotions.

📌

Slide-In Widget

Non-intrusive slide-in messages that appear based on scroll depth or time on page.

Built for speed, privacy, and reliability

Your visitors experience zero lag. Your data stays yours.

🇪🇺 GDPR Compliant
🔒 No data selling
🟢 99.9% uptime
Anti-flicker script
✦ AI-Powered · Pro Plus

Let AI plan, build,
and optimize your tests

Stop guessing what to test next. ClickVariant's AI reads your page, suggests high-impact experiments, generates copy variants, and automatically stops experiments when a winner is found.

🧠
AI Experiment Planner
Describe your goal — AI recommends exactly which elements to test and why, based on your page content.
✍️
AI Variant Generator
Select any headline, CTA, or paragraph. AI writes 5 high-converting copy alternatives instantly.
Auto-Stop Winner
AI monitors statistical confidence and automatically declares a winner — no manual checking needed.
AI Assistant · Pro Plus
U
My pricing page has a 2.1% conversion rate. What should I test to improve it?
I analyzed your pricing page. Here are 3 high-impact experiments to run:
1
CTA button copy
Text change
High impact
2
Pricing card layout
Layout test
Medium impact
3
Social proof placement
Reorder
Medium impact
AI-generated CTA variants
Start growing — it's free
Original
Try free · No card needed
Variant A ⭐
Get started in 2 minutes
Variant B
Auto-stop enabled
AI will declare winner at 95% confidence
Customer Stories

Teams who stopped guessing

From SaaS to e-commerce — here's what happens when you let data drive design.

"We increased our free trial sign-up rate by 34% in the first month just by testing the headline copy. ClickVariant paid for itself in week one."

AN
Ayesha Nair
Head of Growth, Finly

"Finally an A/B testing tool that our marketing team can actually use without filing a Jira ticket every time. The visual editor is genuinely that good."

MW
Marcus Webb
Marketing Manager, Stackly

"The heatmaps combined with A/B test data completely changed how we design landing pages. We're not guessing anymore — we're iterating with evidence."

PM
Priya Menon
Product Designer, Orbis

"Redirect testing was a game changer. We tested two completely different page designs against each other and picked a winner in under two weeks."

RS
Rajan Sharma
CRO Lead, LeafCart

"ClickVariant's exit-intent popup test boosted our email capture rate by 22%. Setup took 15 minutes. I genuinely can't believe we didn't do this sooner."

SL
Sophie Laurent
E-commerce Director, Maiso

"The real-time reporting is excellent. You can see variant performance changing live and make confident decisions without waiting for weekly exports."

DO
Daniel Osei
Data Analyst, PulseHQ

Stop guessing.
Start testing.

Your first A/B test can be live in under 2 minutes. No developers, no contracts, no risk.

Free plan forever
Setup in 2 minutes
No developers needed