Most startups run A/B tests wrong — or not at all. Here's the exact framework to start testing, what to test first, and how to build a consistent optimization habit without a dedicated CRO team.
A/B testing doesn't have to cost $500/month. But cheap and free tools have real limitations — and knowing where to cut corners vs where to invest matters more than the headline price.
Landing pages are the highest-leverage place to run A/B tests. Here's the complete framework: what to test first, how to structure your hypotheses, what tools to use, and the mistakes that make tests inconclusive.
PostHog is an excellent product analytics tool built for developers. But if you're a marketer trying to run A/B tests and optimize conversion, it's the wrong tool. Here's what to use instead.
Statsig is powerful for engineering teams running feature flags and product experiments. But if you're a marketer or growth manager without SQL access, you need something built differently. Here's what to use instead.